Unethical Website Practices: Keyword Stuffing

One way websites are usually indexed by search engines is by the words or keywords they use. So if a person types the term  "Beauty Therapist" into a search engine they will get a list of websites or web pages that use the the term "Beauty Therapist" most often. The term "Beauty Therapist" becomes a set of key words or key phrase.

Keyword stuffing is the practice of repeating the target keywords as mant times as possible in an article or in the meta tags to try to influence that sites position in a search engine. Largely an outdated practice now, however people still try to use it to unfairly gain higher positioning with the search engines.

Therapeutic standards check our members websites to ensure they do not engage in Keyword Stuffing. Become a member of the Therapeautic Standards Scheme now and show your clients you are an ethical therapist and and do not engage in the unethical practices yourself. Show you are different from rouge therapy websites and carry the Therapeutic Standards Verifications Mark.